Asa Asika is a popular name in the Nigerian music industry because he has been managing Davido since he started his career. Aside from Davido, Asa Asika also played a major role in the establishment of Davido’s record label, Davido Music Worldwide, one of the biggest and most successful music recording labels in Africa. 

In this informative article, I’m going to tell you the important information about Asa Asika, who’s popularly known in the Nigerian music industry for his position as manager. 

I will let you know Asa Asika’s biography, age, net worth, relationship with Davido, and other information. Make sure you read to the end so that you can understand the whole story.

Asa Asika Quick Fact 

Born: August 14, 1990, in Lagos, Nigeria.

Profession: Talent manager, A&R executive, promoter, and record executive.

Known as: Longtime manager of Nigerian music superstar Davido.

Co-founder: The Plug Entertainment, a multifaceted entertainment company with subsidiaries in music, sports, events, publishing, films, and live shows. 

Early Career: Asa Asika began at Storm 360 at age 16, working with artists like Naeto C, Ikechukwu, and Sasha.

Awards: Won Artiste Manager of the Year at The Beatz Awards 2019 and 2018 City People Music Awards.

Personal Life: Married to Leona Adesanya, with whom he shares a strong personal and professional bond.

Asa Asika Biography

Asa Asika is a popular name in the Nigerian entertainment industry, especially recognized as the longtime manager of Nigerian music superstar Davido. With a stellar career in talent management. Over the years, Asa has grown from working behind the scenes to becoming a major face in shaping modern Nigerian music.

According to the available information, he was born on August 14, 1990, in Lagos State, Nigeria. Asa hails from the Igbo tribe. Over the years, he has made massive contributions to the music and entertainment space.

Early Life and Family Background

According to the available information, he was born into a prominent Nigerian family. His father, Anthony Ukpabi Asika, was the Administrator of East Central State during Nigeria’s military era. Likewise, he is also the nephew of Obi Asika, a popular Nigerian music executive and co-founder of Storm 360, and a cousin to popular Nigerian rapper Naeto C.

Age 

Asa Asika was born on August 14, 1990, in Lagos State, Nigeria. At the moment of writing this article, he is 34 years old as of May 2025. 

Net Worth 

Asa Asika is co-founder of The Plug, a conglomerate involved in entertainment, live events, music, film, publishing, and sports. He is also Davido’s long-time manager. His main source of income is from entertainment companies and services for the popular Afrobeat superstar Davido. 

Currently, Asa Asika’s net worth is estimated to be $3 million. 

Relationship With Davido and Career Story 

Asa Asika’s relationship with Davido started in 2010 when they met during their teenage years. They were both students at different schools in Lagos. Asa at Whitesands School, also Davido at the British International School.

They met through their mutual friend, who introduced Davido to Asa. During this time, Asa was already active in the music scene, so he started to manage Davido shortly after. 

Over the years, their relationship has been very good for both personally and professionally.

Aside from working with Davido as a manager, Asa Asika’s career is beyond being Davido’s manager, he is also the co-founder of The Plug, a company involved in the Nigerian entertainment industry that involves live events, music, film, publishing, and sports.

You need to know that Asa’s career started at the age of 16 when he began to work at Storm 360, a record label founded by his uncle, Obi Asika. He was able to work with several artists like Ikechukwu, ELDee, Sasha P, Naeto C, and others. 

His early experiences included organizing events and managing artists, which laid the foundation for his future endeavors in talent management

The Plug Entertainment

Asa Asika established The Plug Entertainment together with Bizzle Osikoya in 2016.

The company became a major player in the Nigerian entertainment industry, they are offering several services in artist management, live events, publishing, and more. Under The Plug, Asika has managed numerous artists, like Davido, Ckay, and Ayo Jay. 

Awards and Recognition

Over the years, Asika has been able to make massive contributions to Afrobeat and the Nigerian music industry as a whole. He is one of the brains behind Davido’s success.

These are some of Asa Asika’s awards and recognitions 

• 2018: Artiste Manager of the Year at the City People Music Awards
• 2019: Artist Manager of the Year at The Beatz Awards
• 2021: Multiple RIAA plaques for his work with Davido and Ayo Jay.

Social Media Handle

Over the years, Asa Asika has been able to maintain an active presence on social media, and he is known for sharing insights into his professional endeavors and personal milestones. 

Currently, his official Instagram account, @asaasika, has over 500 thousand followers. 

You can check it out to know more about the talented veteran talent manager.

Personal Life

Over the years, Asa Asika has kept his personal information from the media, including social media platforms. 

There’s not much information about his personal life. He was born in Lagos, Nigeria, to an Igbo family. He spent most of his life in Nigeria, Lagos State, to be precise.

Dated DJ Cuppy

Yes, Asa Asika and popular Nigerian DJ and billionaire’s daughter, DJ Cuppy, were in an on-and-off relationship that began in 2011. Before they made their relationship public in 2018, unfortunately, they ended it all in 2020.

According to DJ Cuppy in a 2020 tweet, she admitted to “messed up” the relationship with Asa Asika.

Getting married to Leona Adesanya

He became engaged to popular entrepreneur Leona Adesanya in September 2024.

On May 17 2015, Asa Asika got married to Leona Adesanya in Lagos, Nigeria. The event was attended by both family, friends, and several figures in the Nigerian entertainment industry. Afrobeat artist Davido is present at the event; he even served as a groomsman and delivered an emotional speech during the ceremony.

Asa Asika and Leona Adesanya’s wedding was a vibrant celebration of Nigerian culture, with traditional attire and numerous performances. 

Guests like Nicole Chikwe and Naeto C, and other music artists in the Nigerian music industry.